Do you sometimes feel like your head is going to explode with all of the buzz going on around digital marketing topics? There are thousands of online updates in the digital marketing industry every week and it keeps getting bigger! If you are not keeping yourself up-to-date, you can quickly become a stranger to the online world. As an expert in digital marketing, I try to consistently do research and keep myself educated. I found that the best way to keep up-to-date is to know the current marketing buzzwords. Current marketing buzzwords will help you know what industry experts are discussing at the moment.
I wrote this article to give you insight into the current most popular marketing buzzwords. I know how difficult it can be to keep up with trends. So, let me help you with insights into current buzzwords for the marketing world.
What is Digital Marketing?
Digital Marketing is on everyone’s mind in 2023. The term has become an umbrella term for almost all things digital. I do realize that it is not always easy to determine what should fall under “digital marketing” because the world has vastly changed in terms of online marketing, but there is still a general definition.
Hubspot’s definition of digital marketing is as follows: “Digital Marketing occurs to all marketing efforts that occur on the internet.”
So, digital marketing can basically include website development, PPC marketing, social media marketing, SEO, Email Marketing, and more. This list keeps growing because digital marketing is a must for any business to succeed in 2023. I know that almost any marketing expert will agree with my list above, and will even add more ideas to it.
Why Is It Important To Know The Current Marketing Buzzwords?
The fact that the online world changes literally on a weekly basis is exactly the reason why you should stay up-to-date with the latest marketing buzzwords. If you are a business owner or new to digital marketing, you need to know what is happening. Imagine you are sitting in a meeting, unable to communicate and collaborate with your marketing team, because you have no idea what they are saying.
This will be a reality if you do not keep up to date. Do I sound like a broken record? Well, this is how important it is that you keep up with trends. Another huge reason for you to keep up with the trend of marketing buzzwords is to beat your competitors. Do not let them win! To help you beat competitors, I decided to make your life a little easier. Below, I listed the top 10 buzzwords for marketing that are currently on everyone’s lips.
Top 10 Digital Marketing Buzzwords in 2023
Artificial Intelligence
The words AI or artificial intelligence is literally on everyone’s lips. People that have nothing to do with our industry are even discussing the topic. I don’t think there has ever been a marketing buzzword that spread faster than this.
Is it important for you to jump on the bandwagon of AI? I would say, yes! You can start by doing some research on the topic on LinkedIn or Google. I am sure that there is a big possibility that pretty soon, those that understand AI will be above the rest.
There are a few popular AI tools that are currently trending and already used to improve digital marketing processes. The most popular AI tool currently is ChatGPT4. You can give it a try! But be sure to have an open mind. Do not take everything that is generated by this tool to heart.
Targeted Marketing
I confused you a little just now, right? Because obviously all marketing is targeted marketing. Well, yes, obviously it is, but in 2023, people are taking it to the next level. Basically, this term means you take your marketing campaigns and go the extra mile to implement certain optimizations.
With targeted marketing, you will focus on creating a very personalized marketing campaign with the idea to target a small circle of the targeted audience. It is about creating a quality campaign rather than targeting millions of people that won’t convert.
A great example of this is the coke campaign “share a coke”. The campaign targeted a small number of people with the same name.
Augmented Reality
Augmented reality enhances people’s everyday experiences. How? you may wonder. Well, by inserting digital objects in a real-time video, your everyday experiences become so much better! This is exactly what augmented reality is.
As the buzzword suggests, it changes your reality. This is a very cool marketing idea if you implement it correctly. A great example of augmented reality is something like the very popular Pokemon go game.
Podcast Content
Podcasts are becoming more and more popular. In 2023, things are going to be taken to the next level. You can make sure to become an expert on the topic by scrolling through podcast-related articles. Make yourself known with the different tools businesses can use to create their own podcasts.
If you can succeed in creating your own podcast, it can be an amazing way to market yourself and your business.
Social Commerce
Social commerce means selling products and services on social media platforms. Instagram recently implemented an amazing feature to sell and buy directly on the platform. This is a cool avenue to focus on if you have an online store.
If your target audience is millennials that spend lots of their time scrolling through social media, you will make a killing in sales!
Voice Search
Voice search and marketing. How do these two things come together? Well, it all comes down to content and SEO. If you are busy working on SEO or hiring an SEO team, make sure you know what voice search means.
Voice search means your content is optimized in a way that is similar to the way your target audience speaks. If they use Alexa or Google Search, you want your business to appear at the top. Write content for people and not for machines.
Programmatic Advertising
Programmatic advertising has been a marketing buzzword for a long time now, but do you know what it means? Well, let me explain! Just like we do with most things in our lives these days, so do we bring automation into our marketing strategies. Programmatic advertising is the same as traditional ad space but is a step up because of its automation.
With the right strategies and tools, you can automate ad space on different websites for your business. Your ads will reach thousands of people without you lifting a finger.
Personalized Email Marketing
We all know what email marketing means, right? Email marketing is one of the digital marketing strategies that have the biggest ROI. Now, we are making things more personal. Because there are so many AIs and robots on the web, people want to feel special. So, the secret to your email marketing success will be personalization. There are different strategies that you can use to make this possible.
The biggest one is to try and embed the name of your subscriber into the email campaign. You can also write your email campaigns more humanely.
Native Marketing
Native marketing sounds like a complicated buzzword, but it comes down to the way your ads are placed between online content. Native ads will not be picked up as ads by Google, and won’t be blocked by ad blockers.
Most people these days, use ad blockers on their devices. This is why native ads have become such a successful trend. Native ads are embedded seamlessly into content, without being a little annoying.
B2C Marketing
There was once a time when everyone talked about B2B marketing. Well, this is not the case anymore. B2C marketing is on the rise again, and more popular than B2B marketing. Why? Because sellers and consumers are using the same platforms online.
These two methods basically meshed into one. You will see more success with B2C marketing, while still reaching other businesses.
How to Incorporate Buzzwords into Your Digital Marketing Strategy
In this article, I talked about the most popular marketing buzzwords in 2023. Now the question is, how can you incorporate this into your digital marketing strategy? My advice to you is to keep it as natural and uncomplicated as possible.
Do not overthink your marketing strategy. Analyze the buzzwords for marketing and ask yourself what your target audience wants to read and see. It is also important that you keep in mind that all businesses are different. What works for others might not work for you.
Conclusion
Marketing buzzwords have certainly evolved over the years. Believe me, I have been around for a while, and it is ever-evolving. Keep your head up, read a lot, and stay on top of things online. Try to connect with as many people in your industry as possible.
If you still need some help with marketing buzzwords and feel lost, hit me up! I am always open to a chat.
